An installation with video 45 min. and object
Marion Habringer, Heike Nösslböck, Pia Schauenburg




The art market with all its institutions, individual positionings and respective strategies of the artists, forms the subject-related background of our work, whereby, we are particularly interested in the weaknesses and problems of this system. In the world of business, it has been a standard practice, since a long time, to analyse the shortcomings in organisations with the help of so-called coaching and training in order to optimise their effectiveness.

In our work, we transform the art market to a fictitious organisation, to which we can now apply the real existing LEGO SERIOUS PLAY of coaching and training. Comparing the art operations with the structures within an organisation facilitates the articulation of the hierarchies, dependencies and budget distributions in a playful manner.

Abstract concepts and complex interdependencies can be expressed clearly, which are otherwise very difficult to comprehend. In the case of corporate establishments, under optimal conditions this process leads to strategic solutions that involve each employee and thus, enhance the profitability of the organisation.


Renée Stieger, Georg Kargl, Deutschbauer & Spring, Elke Krystufek, Heiri Häfliger and Rüdiger Andorfer


the participants during the coaching


The participants came from all walks of life of the arts operations and represent the “Art Market” organisation. They were invited by us to an 8-hour session of coaching and training in order to investigate the structures of the working environment.

For this purpose, however, only Lego modules were available to them...


two of the figures: (art) patron and ElkElk



Installation view at the Galery 5020, Salzburg